Our start-up was created with the objective of developing something positive throughout a very challenging and dark period, by trying to transform our frustration into creative energy.
After many years in the finance management on one side and marketing & communication on the other – both for leading global Brands – we have decided it was time to give back and share what we learned with the world, focusing on providing creative and inspiring solutions.
We’ve been able to see how difficult it is to innovate during a crisis, even for big companies in the fields of real estate, hospitality and luxury. The fear of failure is what grounds us and keeps us from expressing our full potential at its best.
Nevertheless, we are certain that the real key to success is indeed the ability to adapt to change and the capacity to find the courage to innovate during challenging times.